Campaign: Lyft of a Lifetime

Singapore Tourism Board, Americas

Singapore Tourism Board Americas came to us with a challenge: position Singapore as a exciting cultural experience within reach for West Coast millennials. To meet their needs, we launched a co-branded event where we gave Lyft riders the chance to win an all-expense-paid trip to the Lion City.

I was asked to take on the job of Producer for this project. Our days in San Fransicso and in Singapore were an incredible struggle, but a deeply rewarding experiences. I was thrilled that we recieved the Shorty Award Gold and Audience Honor awards for the team's effort.

Edit and San Fransicso footage by AV-Department, Singapore Footage by Brand New Media, Singapore.